Yes I still believe if we build or create a quality product people will select the better over the cheaper. Money people ( those with the capital willing to invest ) look at time of return and profit, and they like it short and fat.( short timeline with high return )
As I listen to their advice on what they believe the best direction regarding the business of Shotts should be. I became aware that I need to change my dream of bottling and distributing, which are labour intensive, and focus more on marketing existing product with concepts delivered via technology, and avoid labour intensive areas that cause capital burn with limited or negative return.
Money people are not evil. I have discovered that they have a deep understanding of the human animal. One type of person they described seeks money to buy things and exist, they’re believed to not understand the function of money. Investing in a project that employs this person will lead to loss of investment. Money likes technology, real estate, education, bio research and anything that can be used by people. But is afraid of anything that involves the high cost of employing labour.
This is my understanding of the conversations I had. The changes that will follow is based on those conversations along with the financial commitment.
Shotts Beverage Corp and Friendship sharing comes together August/2015. #payitforward is a big part of what this is, #friendship leaders will work directly with their members to explain the 0% interest loan & business development programs toward member #selfemployment as we grow the sales/support of #shotts#beverage products.
Some of you close to me on the Shotts journey have been surprised as I have, on the power of the need to make money can affect what an industry will sell in the marketplace.
Plans are changing even as this is written. The Shotts Beverage Corp will start with a small workshop,bottling, packaging, and retail location in Detroit. We have learned so much about what we put into our bodies, and also understand why we get sick, without realizing that we are slowly poisoning ourselves. Financing this project is an uphill battle, but it is a battle that must be, because if we keep consuming what the marketplace keeps peddling, it will be impossible for us to know what is good for us.
We are still pushing ahead, and at times it seems as if we are not getting any closer, but we are. While talking with member of the beverage industry you discover it is not much different from any other industry or business, most believe they don’t have to change or innovate until the change starts affecting their sales.
We have come to agreement with some companies and are working towards a plan of bottling our own product as part of a youth training and employment project.
The next update will offer the youth project plan and some product information.