Yes I still believe if we build or create a quality product people will select the better over the cheaper. Money people ( those with the capital willing to invest ) look at time of return and profit, and they like it short and fat.( short timeline with high return )
As I listen to their advice on what they believe the best direction regarding the business of Shotts should be. I became aware that I need to change my dream of bottling and distributing, which are labour intensive, and focus more on marketing existing product with concepts delivered via technology, and avoid labour intensive areas that cause capital burn with limited or negative return.
Money people are not evil. I have discovered that they have a deep understanding of the human animal. One type of person they described seeks money to buy things and exist, they’re believed to not understand the function of money. Investing in a project that employs this person will lead to loss of investment. Money likes technology, real estate, education, bio research and anything that can be used by people. But is afraid of anything that involves the high cost of employing labour.
This is my understanding of the conversations I had. The changes that will follow is based on those conversations along with the financial commitment.